Wayne A. English • Author Speaker
There are writer’s tool here, writer’s tools there, writer’s tools everywhere. The two tools that I use are WordPerfect and Jot+. I’ve used both of them for years and am very happy with them. Jot + Notes King Stairs Software…
Continue ReadingWhen Social Networking Fails, Nine Steps To Social Networking Success. See Joe and Josephine Customer for on targeting your readers, customers, clients.[/caption] If you don’t know specifically who your are trying to reach in your marketing campaign, you’re doomed to…
Continue ReadingWriters, the written word is the ultimate in non-verbal communications. And because you won’t be there to explain what it means, your writing must stand on its own to be understood. As I’ve said for many years, communications exists when…
Continue ReadingValue = Price + Reliability + Convenience from Dr. Frank Lutz, author of Words That Work, It’s Not What You Say, its What They Hear. 1. Focus on benefits, not features. On results, not process 2. Tell stories, not concepts…
Continue ReadingHere’s ten tips, tricks, and techniques for writing marketing materials. They have served me well and hopefully that will servee you well too. 1. Write Tight : Write no unnecessary words. 2. Write using words and phrases that the reader…
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