Got a Press Kit? No? Here’s what goes in it.
The point of a press kit is to express who you are, what you do, and why it matters. The key to a good press kit is knowing what to include and what to leave out. With that in mind,…
Continue ReadingHere’s a picture of your marketing plan. We call it, Marketing Pie
Here’s something you don’t see every day, a picture of your marketing plan. Take a look at it and see if what you’re doing is in there. It will be.
Continue ReadingNeed A Job? Here’s FREE Help
Finding work when you have none is no joke. Here’s a link to my third book it’s free for Kindle, or 99 cents if you don’t have Kindle.
Continue ReadingDoctor Seuss on Marketing
Who would have thought that Dr. Seuss was a marketing guru? This is from PRDaly “Today is your day! Your mountain is waiting. So … get on your way.” (“Oh, the Places You’ll Go!”) Traditional marketing has lost impact as…
Continue ReadingWant To Lose 300 Thousand Dollars?
Your website must be a bona fide business tool. This has nothing to do with design, but everything to do with whether it answers these six questions: • Who are you? • What do you sell/offer/provide? • Where are you?…
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