I‘m reading an old (December 2015) issue of Chief Content Officer, Visual Realism, page 20. I saw an acronym there I hadn’t seen before UGC. It means User Generated Content. So far so good. I learned something.
When I kept reading what did I find? UGC that’s professionally produced is intentionally made to look amateur. What they call ‘glitch aesthetic.’ Isn’t that cute?
Ever heard of intentionally taking professionally produced, high quality content, and making it look amateur? I never did.
When I worked as a professional photographer, if anyone ever told me to make my work look worse, I’d have said, “No.” And likely other things that can’t be printed here.
So, why UGC professional content? Apparently, it’s more believable if it looks like someone who doesn’t know much about making high quality content made it.
Hey, you got to love progress. If you call UGG progress, you ain’t gonna like what we produce. Whether it’s graphics, photos, video, or the written word.
UGC? That’s for other guys to make. We won’t ever intentionally make content that’s anything but the best it can be.